I spent 2015 in Tokyo as co-Executive Creative Director of a joint venture between Leo Burnett and Dentsu fully dedicated to McDonald’s Japan.
My partner and I managed a creative staff of 30 across two different offices, two different agencies and two different languages. A large part of our job involved helping the Japanese creative teams understand the needs of our Western clients, and vice versa. It was always challenging—often crazy :-)—but never boring. The work ranged from fully integrated campaigns to one-off TV spots. On a personal note, working and living in Tokyo was an amazing experience. I made a lot of great friends there and return as often as I can.
My First Recycling • In-Store/Digital Campaign
Watch The Case Study Here
McDonald's Burger Naming Competition featuring Japanese comedian, Bakarhythm.
This 4-week promotion (TV, mobile, online and OOH) generated over 5 million entries. Launch video below.