Kellogg’s Nutrigrain Granola Launch (TV/Radio/Outdoor/Event)

Starting with a TV spot featuring a cast of over 600, this campaign soon became a model of Event Marketing, generating coverage by the New York Times, Reuters, USA Today and more. Actors in business suits staged mock marathons in eight cities the day the campaign broke. Outdoor was also part of the mix, as were drivetime DJs who talked up the event while street teams handed out over 80,000 samples of NutriGrain Granola bars in record time.