Kellogg’s Nutrigrain

Morning Marathon (TV/Radio/Outdoor/Event)

An Event Marketing campaign generating coverage by the New York Times, Reuters, USA Today and more. Following a launch spot with a cast of over 600, mock marathons were held in eight cities the day the campaign broke. Outdoor was also part of the mix, as were drivetime DJs who talked up the event while street teams handed out over 80,000 samples of NutriGrain Granola bars in record time.